The world of radio broadcasting is ever-evolving, and the latest update from Broadcast Radio and Promo Only is a testament to that. Myriad Playout v6.9 has just been released, bringing a host of exciting features that will revolutionize the way radio stations manage their music libraries. This update is a game-changer for broadcasters, offering a seamless and efficient way to access and utilize Promo Only music, a service that provides clean and radio-ready tracks for on-air use.
Streamlining Music Management
One of the standout features of this update is the direct integration of Promo Only access into the Import Wizard of Myriad Playout. This means that radio stations with Promo Only subscriptions can now browse, preview, and download clean music directly from within the Myriad system. By reducing the number of steps required to add new tracks to their libraries, this feature streamlines the entire music management process, saving broadcasters valuable time and effort.
The integration covers a wide range of Promo Only catalogues, including those from the UK, Europe, US, and Canada, depending on the station's location and subscription. This ensures that stations can access the music they need, no matter where they are based. Moreover, the integration provides access to both clean and radio edits, making it a versatile tool for various broadcasting needs.
Enhancing Efficiency and Accuracy
Liam Burke, Commercial Director at Broadcast Radio, highlights a significant challenge for broadcasters: getting great new content on-air quickly. With the new update, stations can find, import, and prepare music from the same system, addressing this pain point effectively. The update also includes smarter audio importing features, such as automatic high-quality audio download, removal of silent starts, and the application of station-defined normalization settings. These enhancements ensure that the imported music is of the highest quality and ready for broadcast.
Additionally, the update simplifies royalty reporting by automatically adding metadata, including track information, artist names, album artwork, and ISRC codes. This feature helps stations maintain accurate records and ensures compliance with royalty regulations. By automating these processes, the update frees up broadcasters' time, allowing them to focus on creating engaging content.
A Collaboration for Success
Jim Robinson, Co-founder and President of Promo Only, Inc., emphasizes the benefits of this collaboration. Promo Only's expertise in managing new and clean music across various genres is now seamlessly integrated into the Myriad system. This partnership makes music management fast, streamlined, and stress-free for radio stations, enabling them to focus on delivering exceptional content to their listeners.
Conclusion
The release of Myriad Playout v6.9 is a significant milestone in the broadcasting industry, offering a comprehensive solution for music management. With its direct Promo Only access, streamlined importing process, and enhanced efficiency, this update is a valuable tool for radio stations worldwide. As the industry continues to evolve, such innovations will play a crucial role in shaping the future of broadcasting, ensuring that stations can deliver high-quality content to their audiences with ease.
